About Us

As-salamu alaykum, dear sisters and supporters!

For those who don’t know me, I am Nuhaa Daniels, the proud CEO and founder of Beyond Hijab, a business that started with a vision to make high-quality hijabs and modest wear accessible to all. But Beyond Hijab is more than just a brand—it’s a journey, a story, and a reflection of my personal growth.

How It All Started:

Beyond Hijab was founded in *October 2020, but my hijab journey began a few months earlier, on August 2, 2020—a date I will never forget.

The world was in lockdown due to COVID-19, and the uncertainty of life made me reflect deeply on my faith. That Ramadan was different. With nowhere to go and no distractions, I connected with my religion on a much deeper level. I prayed more, repented, and educated myself on what it truly meant to be a Muslim woman.

One of the biggest decisions I made during that time was to wear the hijab—not as a trend, but as a commitment to my faith. I had done my research, listened to the stories of other hijabis, and I knew this was a lifelong journey.

But the journey wasn’t easy. Wearing a hijab changed how people saw me. I lost friends who didn’t understand my decision, but I also gained true, supportive people along the way. More importantly, I felt liberated, empowered, and content.

The Birth of Beyond Hijab:

As I embraced my hijab, I realized how expensive it was to maintain a collection of good-quality scarves. That’s when the idea of Beyond Hijab was born. I approached my mom for help in sourcing affordable, high-quality hijabs, and together, we made it happen.

Our first product was a Hijab Starter Pack, perfect for sisters who were new to wearing hijab. It included:
– Two scarves
– A volumizer
– An under-scarf headband
– Two hijab pins

The response was overwhelming! What started as a small setup in our home quickly grew. From a single rail in the lounge to a custom hijab cabinet, and eventually, in September 2021, we converted our front garden into a home store*. Beyond Hijab was no longer just a small business—it was becoming a brand.

Growth & Expansion:

By March 2023, we decided to expand. With Ramadan and Eid approaching, we tested the market with a modest wear collection featuring dresses from the UAE. The response? Incredible!

Today, Beyond Hijab has:
Over 5000 hijabis in our community
A hijab line with over six different collections
A growing modest wear collection

But this is just the beginning.

The Future of Beyond Hijab

My dream is to take Beyond Hijab to the next level. I plan to open Beyond Hijab stores in premium shopping malls across South Africa and internationally. I want Beyond Hijab to be a brand that hijabis can relate to, appreciate, and celebrate their identity with confidence.

To all my sisters on their hijab journey—whether you’ve been wearing it for years or are just starting—Beyond Hijab is for you. Thank you for being part of this journey with me.

With love & gratitude,
Nuhaa Daniels
CEO of Beyond Hijab